Wix is a website builder that can sell. Shopify is a store that comes with a website. Both are fine at the other’s job up to a point, and the whole question is where your point is.
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The short answer
Choose Wix if the website is the product — a portfolio, a restaurant, a service business — and the shop is a section of it with a handful of items. Choose Shopify if selling is the business, the catalogue will grow, or you want to sell in several places from one inventory.
| Shopify | Wix | |
|---|---|---|
| Plans that can sell | From $29/mo, billed yearly | Priced by region — check their pricing page |
| Card rate, US cards | 2.9% + 30¢ on Basic | 2.9% + 30¢ with Wix Payments |
| American Express | Higher rate, listed per country | 3.7% + 30¢ |
| PayPal | PayPal's own rates | 3.49% + 49¢ through Wix Payments |
| Built around | The store and its checkout | The website, with a store added to it |
Wix figures from Wix's help centre (Wix Payments service fees), checked 24 September 2026. Shopify figures from its published US pricing, checked 24 September 2026.
We have not quoted Wix’s plan prices: Wix prices by region and we could not read its US prices first-hand. Its pricing page shows the ones that apply to you.
Where Wix wins
- Design freedom. Wix’s editor lets you place anything anywhere, which is exactly what a brochure site needs.
- Everything that is not a store. Bookings, events and a site that is mostly pages rather than products are more natural on Wix.
Where Shopify wins
- The checkout. It is the part of the platform Shopify has spent the most on, and it is the part that turns visits into money.
- Growth without migration. Inventory across locations, multiple sales channels, staff accounts and wholesale are built for stores, not bolted on.
- A rate that falls as you grow. Shopify’s card rate drops to 2.7% + 30¢ on Grow and 2.5% + 30¢ on Advanced.
One thing to check against your own customers: Wix Payments charges more on some methods — 3.7% + 30¢ on American Express and 3.49% + 49¢ on PayPal. If a large share of your buyers pay that way, compare the rate each platform charges you for those methods specifically.
The card rate is a draw
On standard US cards, Wix Payments charges 2.9% + 30¢ — the same as Shopify Basic’s 2.9% + 30¢. The money difference between the two platforms is therefore in the plans and the apps, not in the payments — and Shopify’s rate drops on its higher plans.
Questions we get asked
Is Wix good for ecommerce?
For a small catalogue attached to a website, yes. For a store that is the business, Shopify is built for the job and Wix is adapted to it.
Can I move a Wix store to Shopify?
Products and customers can be exported and imported. The site’s design has to be rebuilt.
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