Everything between deciding to sell something and having a store that works. Practical guides, and honest reviews of the paid courses — bought with our own money, because a course review written from the sales page is worth nothing.
How we review a course
We buy it, take it, and then say whether the person who made it has done the thing they are teaching. That last part matters more than production quality, module count or the screenshot of a dashboard. A great many ecommerce courses are taught by people whose only successful business is the course.
Where a course is genuinely good we say so and link to it, and we earn a commission if you buy through that link. Where it is not, we say that instead — which is the entire reason to read a review rather than an ad.
You probably do not need a course yet
The uncomfortable version: for most people starting out, the bottleneck is not knowledge, it is having never shipped anything. The free documentation plus one weekend will get a real store online. Courses earn their price later, when you have a specific problem — paid acquisition, retention, sourcing — and need someone who has solved it at scale.
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